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I read this in Seth Godin’s blog today:

“Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards–and living up to them–is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.”

It struck me at once as both incredibly profound and somewhat common-sensical. And then I realized why it grabbed me today: at lunch today, a friend and I were discussing marketing, and we agreed that almost anyone could differentiate on cost. All you have to do is lower your price.

It is service & quality that people will pay for – and come back to purchase again and again and again. Today, there is a non-trivial percentage of Freepository visitors who visit the site an average of 14 times per day. This *isn’t* the cruise ship lunch crowd – which is different every day – it is the other crowd that Seth talks about.

And that’s a good thing.

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